Fundraising through social media has become an integral part of successful campaigns, allowing organizations and individuals to connect with a wider audience and raise awareness for their cause. We will share valuable insights and practical tips to help you navigate the world of social media for fundraising purposes.
Whether you’re new to social media fundraising or looking to improve your existing efforts, we’ve got you covered with useful advice to make the most out of your online fundraising endeavours.
Sharing on social isn’t a one-off thing. You need to do it regularly. Hit a training milestone? Share. Reached 50% of your fundraising target? Share. Also, remember to always include a link to your online fundraising page.
Try to always include a photo when you post. This will help your post to pop and encourage engagement. It doesn’t need to be anything fancy, a simple training picture/video is ideal.
Make it as easy as possible for people to find and support your fundraising. One way to make it simple is by adding the link to your online fundraising page to your socials, like your Facebook and Instagram bios.
Everyone loves a good hashtag! This will allow your fundraising to reach people you may not know directly but can donate to your fundraising efforts. For some ideas go to best-hashtags.com/hashtag/fundraiser/
Similarly, ask those who are close to you to share. Not only will it act as a reminder to mutual friends, it will reach people you may know, but not be connected to online.
Videos have been shown to have much better engagement than pictures. Why not show a video of you training, or something light-hearted? This will give people a better feel of your personality and encourage engagement.
While people look at posts, the picture they see the most is your profile and cover picture. It can serve as a consistent reminder to people about the amazing challenge you are doing (and for them to donate!)
LinkedIn is often overlooked when it comes to fundraising. There might be people in your professional network who you can share your fundraising efforts with, who aren’t connected to your other channels.
Make sure you’re using the Stories feature on channels like Facebook, Instagram and Snapchat. This temporary feature is very popular, and lots of people spend just as much time scrolling through stories as looking at their news feed.
Gratitude towards those who are supporting you is vital, and social media is a great way to do it. Update your status, give a shout-out to your most recent supporters, and don’t forget to tag them to help increase your reach.